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New EDT from Galliano

Givaudan creates the new juice, which debuts next month in Europe

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By: TOM BRANNA

Editor

John Galliano and Selective Beauty have teamed up to develop an eau de toilette version of his signature perfume. The scent was created by Givaudan’s Aurélien Guichard, and is described as a modern floral aldehyde. First year sales could approach $11 million, according to industry estimates. The fragrance will be launched in April in France, the U.K., Italy, Germany, Russia and the Middle East. It is to be introduced in spring in Asia and in spring 2011 in the U.S. In France, the 40m...

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